California Attorney General (AG) Rob Bonta announced the largest settlement under the California Consumer Privacy Act (CCPA) against The Walt Disney Company (Disney) for failing to honor customers’ requests to opt out of the sale or sharing of their data across all devices and streaming services linked to their Disney accounts. Essentially, Disney made it too difficult for consumers.  Businesses should evaluate their internal structure for responding to consumer requests. California has put a hefty price tag to make sure that more than appearances matter. As discussed in prior alerts, this follows the joint investigative sweep announced in September 2025 among California, Connecticut, and Colorado to investigate businesses refusing to honor consumers’ right to opt out of the sale of their personal information.Continue Reading Opt Me Out! California Lessons on National Privacy Enforcement